Product brochures have long been a favored marketing tool that companies send their prospective customers. But, with so many brochures flooding the market, it becomes easy to get lost in the sea of marketing materials. So, how do you attract your client’s attention? Can you stand out amongst the hundreds of companies who are vying for the same client’s attention?
Yes, you can. Introducing “Video Brochures,” the cutting-edge video in print marketing solution you’ve been waiting for. Developed by our R&D team at Ideal Content, the video brochure serves not as a traditional brochure, but one which provides product information through interactive videos and not just static photos or text.
Physical brochures help companies send pictures, product specifications, company contact details and a whole host of information to prospects. While a lot of product details can be shared through traditional brochures, it is challenging to convey information about product performance, the method of usage and more.
The video brochure seeks to plug this gap. Today, companies send brochures to their prospects and wait for a call-back to send their sales representative to demonstrate the working of the product. With the video brochure or digital brochure, companies can now eliminate this step, by incorporating all important details in the form of a video. These smart brochures are not only cost eliminators, they are also game changers that give the user the advantage they need to better engage prospective customers.