Product brochures have long been a favored marketing tool that companies send their prospective customers. But, with so many brochures flooding the market, it becomes easy to get lost in the sea of marketing materials. So, how do you attract your client’s attention? Can you stand out amongst the hundreds of companies who are vying for the same client’s attention? Yes, you can.
Take your marketing to the next level
See it in action
Introducing “Video Brochures,” the cutting-edge video in print marketing solution you’ve been waiting for. Developed by our R&D team at Ideal Content, the video brochure serves not as a traditional brochure, but one which provides product information through interactive videos and not just static photos or text.
What's the strategy?
Physical brochures help companies send pictures, product specifications, company contact details and a whole host of information to prospects. While a lot of product details can be shared through traditional brochures, it is challenging to convey information about product performance, the method of usage and more.
The video brochure seeks to plug this gap. Today, companies send brochures to their prospects and wait for a call-back to send their sales representative to demonstrate the working of the product. With the video brochure or digital brochure, companies can now eliminate this step, by incorporating all important details in the form of a video. These smart brochures are not only cost eliminators, they are also game changers that give the user the advantage they need to better engage prospective customers.
How customized can it get?
The List Is Endless
As companies find new ways to market their products, the use for the video brochures will increase. The benefit of these smart brochures is their flexibility and how they can be used to reach absolutely everyone. These are high-impact tools that are sure to provide your business the visibility it needs.
How does it work?
Do you want to know the number one benefit of video brochures? These smart brochures are highly customizable to suit individual organizations’ requirements. With various features to choose from, you will never have a dearth of options. So, how is your video brochure assembled?
Choose your materials
From glossy to wood, there are a number of materials that can be used to make the outer-covering of your brochure. You could choose a material that gives your brochure a sophisticated look or you could choose a cover which conveys some information about the product. For example, if your product is made from biodegradable plastic, select plastic as your choice of material.
Choose the layout
At Ideal Content, we strive to keep the look of your brochure similar to that of a traditional brochure. Book, binder, and box are some of the layouts that you could choose from. All of our layouts are easily navigable and you are sure to find them a delight to use.
Choose your customizable features
Screen sizes are approximations
Why use Ideal Content’s video brochures?
- Gain greater visibility
- Better customer engagement
- Ease of product demonstration
- Highly portable
- Easy to use
- Variety of size, resolution, and feature options available
- Made from Grade A, recyclable components
- Creative packaging that’s eye catching
- Highly customizable
Information at your fingertips
Smart brochures come with a wide range of control options. Play/Pause, Fast Forward, Rewind and Volume keys are just a few of the controls that you can include in your brochure. These keys make navigation easier and allow the user to access the specific information they want.
Instead of searching through hundreds of supplier emails or flipping through pages of catalogs, video brochures allow users to fast-forward to the part of the video that is most important to them.
Additionally, our smart brochures come with the option of video upload. If you are unsure about the video you want to use, purchase our blank units. You can always add your video at a later date. You can also approach our in-house designers for assistance.
The video brochure can be a very powerful tool in your marketing repertoire. Feel free to contact us for more information.