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Video brochures, or smart brochures, are a unique, eye-catching way to bring your marketing strategy into the 21st century. It is essentially a small folder, binder, or other format that holds a screen to play a video file. It contains all of the information that would be present in a traditional brochure, only more stylish and entertaining. While it may not seem worth the effort, a smart brochure can be the secret that elevates your marketing strategy. Utilizing a bit of insight from our experts, here are some ways that you can utilize it in your next campaign.

Plug The Gap

More traditional marketing materials, such as paper brochures or flyers, tend to not truly convey everything that you may want out of the product. Digital smart brochures can help mitigate that by bringing your product to life. You can do it through moving images, stunning color, and audio elements such as voice-overs and music. Overall, this creates a much more immersive experience that tells a lot with a little.

Be Sure to Customize It

As a business owner, you understand the importance of branding. Of course, like any other marketing materials, smart brochures can be branded and customized to create an experience that’s unique to your company. The font, music, and even texture of the brochure materials can all be changed to fit your needs.

Make Sure It’s Entertaining

While educating your audience through your marketing materials about your services or products is important, it’s also important not to make them too dry or technical (unless your industry calls for it). Making your smart brochure really pop with fun colors, effects, and other video aspects is important to getting eyes on your product and keeping them there. If you make your materials pop enough, you even have the possibility of going viral on certain areas of the internet.

Take It Places

As with traditional paper materials, you want to make sure that you get your video brochures into as many hands as possible. This can be done by taking them to industry events, putting them in retail locations, or anywhere else that you may encounter current or potential clients and customers.

Use It In Kits

Another way that you can get your materials across a variety of hands is by putting your brochures in press kits. They can make a great impression to whoever receives them. With any luck, they’ll find your materials interesting enough to pass it along to the desks of higher-ups. Or, to someone who can make a serious impact on your business, which is the ultimate goal.

Perfect Your Branding Game With Ideal Content

Getting quality materials for your marketing efforts can be intimidating at first. Especially if you’ve had issues with previous campaigns. Fortunately, there is a way to make sure that your branding game is on point and working to increase your overall engagement and sales. Ideal Content is a leading producer of smart brochures and can help you reach your marketing goals. To see some examples of our work, check out our gallery. To get a quote on our services, contact one of our experts at any time. We will be happy to address any questions or comments you may have while planning your next move.

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