There are no mincing words about it. Video content is the way of the future when it comes to any kind of advertisement. Long gone are the days of handing out simple paper flyers that were likely thrown out the second someone reached the nearest trash can. However, having a striking visual presence through a digital brochure is one of the best new ways to establish yourself as a brand, creating a visual identity that leaves an impression. To start, let’s go through some reasons why unique video-based marketing is important:
Everything is Visual
Our world is full to the brim with an abundance of visual information that communicates complex ideas. Billboards, magazine covers, and yes, even video advertisements, all have to be visually interesting and attention-grabbing for an audience that’s not only fast-paced but also easily distracted.
Information is always in our pockets. Unlike books or magazines, audio/visual files can be easily stored in small electronic devices, such as the phones that we constantly keep with us. The modern consumer expects nearly everything that they need to be easily available to them with the touch of a few buttons rather than having to physically flip through a paper brochure or book and read dry facts. Our video brochures in particular are designed to be lightweight and easy to pass around to colleagues or potential customers.
It Stands Out
Being able to display and pass around custom video content is one excellent way to stand out from your competition. As previously mentioned, your audience is constantly looking for exciting, new experiences, and custom video content is one way to offer them just that. Our digital brochures and other services allow you to express your brand in new, creative ways that will be able to communicate to your clients or customers exactly what your business does while getting them excited to learn more.
Putting content in an audio/visual format is a great way to allow for the largest number of people (some of whom may be blind or hard of hearing) to access your branding and message. Providing captions, allowing for brightness on the screen to be adjusted, and audio narrating what’s going on in your video brochure are all great ways for you to give some accessibility to your advertisement.
You Can be Creative
The sheer amount of creative options you have with a digital brochure can be somewhat overwhelming at times. Your video’s color scheme, actors, props, editing, setting, and even music all go a long way to communicating who you are and what you do. Plus, you are able to completely customize your video brochure from the material it’s made of to the format it’s presented in and right down to the font that’s used for any text.
Perfect Your Branding Game With a Digital Brochure
Putting out advertising and branding materials isn’t just about parroting basic information that anyone can get about your company through a Google search. Your branding deserves a unique, unprecedented approach that your customers will be surprised and delighted by. Every step of the way, our team at Ideal Content will work tirelessly to provide you with quality content that you and your customers alike will love, regardless of your industry. To learn more about our video brochures, check out our gallery, or contact us to connect with one of our experts.