The Reasons Why Video Boxes Are Becoming More Popular

It’s no secret that exciting, alternative marketing techniques are gaining more traction and becoming increasingly popular. That includes the use of video brochures and video boxes. At Ideal Content, we are an innovative team that has developed several new ways to help your company get noticed. These are essentially traditional marketing items that have been upgraded for the 2020s, allowing your audience to access audio-visual content about your company or product that’s wrapped in a customized package. Here are some more reasons why this particular strategy is gaining popularity:

Video Boxes Are Inexpensive

Having relatively few components, video mailer boxes are fairly inexpensive to produce in larger quantities. They are extremely easy to order in bulk with a great deal on pricing, which allows you to distribute them at more events, mail them to more clients, and get your materials into more hands overall. And yes, we do provide great deals for bulk orders. We do, however, have a minimum order. Contact our representatives to learn more.

Stand Out in the Crowd

Being noticed among all of the white noise of modern advertising is arguably one of the most important aspects of branding. Our custom video mailer boxes certainly do make an impression everywhere they’re taken, regardless of industry. Your audience will love its eye-catching, unique design, and the “unboxing” element of it adds a unique, fun experience. If you’ve been looking for a novel way to get new eyes on your product and keep them there, this is certainly one way to do it.

Is Techy

No matter what industry you’re in, it’s important to keep on the cutting-edge with both your products and marketing. Most customers are no longer impressed with the same old product marketing materials. Having a techy piece of branding sends a message to your clients and customers that you are dedicated to your industry and proud of your company. It also signals that you and your product are moving with the times and not stuck in the past.

Low Risk, High Reward

Unlike other techy options for your marketing, video brochures provide minimal risk to your security. You won’t have to worry about requiring login information or accessing a server or website that can be hacked. You can display as little or as much as you would like in your video. Plus, you can put it into however many hands you would like. As previously stated, video mailer boxes also provide a relatively cost-effective method of getting your message out into the world, allowing for you to create multiple campaigns.

It’s Accessible

Unlike paper-based marketing options, the audio-visual element of video brochures and video box mailers allows you to incorporate a whole new level of accessibility to your marketing. An entirely new audience of people who may be vision-impaired or unable to flip through the pages of your pamphlet are now able to obtain and enjoy your materials.

Bring Your Marketing Content Into the 2020s With Video Boxes

Ready to make a change to improve your company’s branding? No matter your industry, our experts are here to help. We value consistency and communication in everything we do and will assist you through every aspect of the project. If you need any help with creative decisions or knowing what customizations will work best for you, our team will be happy to oblige. To receive a free quote, contact us at any time. We pride ourselves in being responsive, detailed, and thorough with every client, no matter the size or industry.

Why Video Boxes Are Ideal For Product Marketing

Product marketing seems more like magic than a science or art these days. It can seem like unless you have something truly cutting edge, your branding and message gets lost in the crowd. Luckily, custom video boxes are a new way of product marketing sure to make you stand out. Developed by the research and development team here at Ideal Content, these devices are a surefire way to launch your product marketing strategies into the stratosphere. If you want to learn a little more about what they can do for you, here are some ways that custom video boxes can benefit you and your brand.

Custom Video Boxes Have an Innovative Design

Most product marketing materials are easily destroyed, disposable, and are difficult to display. Our custom video boxes are sturdy enough to protect your product sample. In fact, they are able to be propped up for everyone to easily see. Also, you will no longer have to worry about wrinkled, torn paper, or the printing not looking quite as good as what the company promised you. Instead, a video box will be customized to fit your product exactly and is fitted with a screen and speakers that will play an introduction or instructional video to accompany your product. Your customers, brand partners, and potential clients will love receiving one of your custom video boxes.

Stay Competitive

Being able to keep eyes on your product in this day and age is the name of the game. Everyone is looking to compete for your audience’s attention. Finding a unique, novel way to get your branding and message out there is essential to staying competitive. Fortunately, our custom video boxes are eye-catching and easy to use. Furthermore, they display important information about your company and product right away. You’ll never have to waste your own time or your client’s time.

Ultra-Customizable

Unlike other product marketing materials, you can customize every detail of your new video box. From specifications to aspect ratios, music, and branding, everything in your product marketing material will be designed and strategized to fit perfectly with your company. We understand that every business is different, and you are looking to create something unique to your company.

Ultra-Portable

Transporting marketing materials can be a huge obstacle in being able to set up your company at an industry event or convention. If you plan on providing product samples, it can be cumbersome to transport and distribute all the specs and information that needs to be included. Plus, pieces of paper are boring and easily lost. With a custom video box, all of the information is included right with the product sample. Of course, it is displayed in a unique, easy-to-follow video. Custom video boxes also make perfect gifts and are easy to send to current clients, potential clients, people you want to work with, and people with large followings that can help spread the word about your product.

Relatively Inexpensive

Most of us are conditioned with the mentality that any kind of tech is expensive. Our devices, however, cost relatively little to produce. Plus, they don’t require the tech aspects that would make them more expensive, such as wifi. Because of this, we are easily able to produce your product marketing materials in bulk, and reduce the cost of your order in proportion to your quantity.

Design Custom Video Boxes Today

If you’re ready to make a change to improve your company’s branding, our video box experts are here to help. Regardless of the project, we value consistency, communication, and quality, and will assist you through every aspect of the project. If you need any help at all in deciding a creative direction or knowing what customizations will work best for you, our team will be happy to guide you. To receive a free quote, contact us via our online form at any time. We pride ourselves in being responsive, detailed, and thorough with every client, no matter the size or industry.

The Special Aspects of a Video Box

Your marketing tools and promotional campaigns can make or break your business. Companies are constantly competing for the attention of similar audiences, and keeping on top of what’s new and current is essential to keeping eyes on your business. That’s what video box is here to do. They’re a deceptively simple tool that is rapidly disrupting how people are marketing, and for good reason.

Each box is customized to your product and brand and features a built-in screen and speakers. Video boxes are perfect for housing samples of your products with video instructions or explanations and sending them to potential clients and brand partners. They also work great as gift boxes. To see why this device is so special, let’s look into some of the key features that make them so convenient and downright fun to use.

Theft Deterrent

Your video boxes and the content within will be extensively customized and branded so you won’t have to worry about competitors stealing what you already made. You can be certain that anyone who sees one of your video boxes knows exactly what company made it. This will make it impossible for another company to steal this promotional tool and your product to pass off as their own. Your customers will love that your product comes with video instructions right inside the box, which will set you apart from your competitors.

Safe and Secure

Since video boxes are a relatively simple piece of technology to utilize, you won’t have to worry about certain aspects of other digital marketing approaches, such as login info or server access, being exploited. The only thing that anyone will have access to is what is in the box and the actual video so you can easily avoid including any personal information or trade secrets.

Completely Customized

In some ways, our video marketing materials are more customizable than traditional paper pamphlets. We allow you to choose your specs, design, branding, and anything else that you want to include in your campaign. While we do have categories of design, we do not restrict our clients with templates. Everything is up to you. After all, every company has different needs with their promotional materials.

Works for Everyone

Unlike other marketing materials, video boxes can be accessed by nearly everyone. The audio-visual component allows access for certain people with disabilities. Plus the device itself is simple enough for anyone to use; even those who are older and wouldn’t necessarily be incredibly tech-savvy. This, of course, allows for your product to attract a larger audience.

Displayed Anywhere

Thanks to innovative product design, our video boxes can be sent or displayed nearly anywhere. Video boxes are fitted with an IPS screen that can be played at any angle. Plus, they can be propped up to be displayed on a table. Our box exteriors are also portable and sturdy enough to survive any unforeseen incidents that may damage other materials.

Modernize Your Marketing With Video Boxes

Don’t settle for subpar marketing that doesn’t excite your customers, clients, or brand ambassadors. If you’re ready to improve your company’s branding and break through the status quo, our experts are here to help. Regardless of project size, we will be able to assist you. If you need any help in creative decisions or knowing what customizations will work best for you and your product, our expert team will be happy to work with you to design something unique.

To receive a free quote, contact us at any time. We pride ourselves in being responsive, detailed, and thorough with every client, no matter the industry.

Make an Impact and Set Your Business Apart with a Video Brochure!

A video brochure is a video that combines the best elements of video and a physical marketing tool. Video brochures are an effective way to inform your audience, entertain them, and effectively promote your business or product. We will dive into how video brochures can make an impact on marketing campaigns for a company – specifically in terms of building trust with potential customers and generating sales leads.

How Can You Use a Video Brochure?

First, video brochures can be used to set your company apart. Having video content on a website is becoming more and more popular among companies – specifically because it’s engaging for customers. Video allows viewers to see who they are buying from in a way that text alone doesn’t allow them to connect with the business or product owner. Content marketing strategies like this help build trust between you and potential clients (and current ones!). This ultimately results in sales leads down the road!

Second, video brochures can be used to share your story and provide helpful content. As we mentioned in the last section video is a great way to connect with potential customers by sharing who you are as a business or individual. Video can also help businesses promote other types of content like blog posts that they wouldn’t otherwise have time for! Videos should always convey an important message. It should include what your company does, how it benefits people, and why viewers should buy from you. It is not enough to just list features on products/services. In fact, they don’t mean anything if no one knows what they do!

Creating a video brochure doesn’t need to be expensive, time-consuming, or complicated either. All it takes is some thorough planning so that the video conveys the right message about what makes your company unique. This provides helpful information people want/need without being too promotional. The investment will pay off big dividends when new customers start pouring in due to all of the positive word-of-mouth generated by this marketing strategy!

Powerful Tips for the Videos

The videos in the brochures need to effective and engaging. So, here are some tips for the videos to include in the brochures:

– Make sure your video is cohesive with your brand.

– Keep video length around a minute or less. This is best for user engagement and the attention span of the average viewer.

– Make sure to be clear in both what you’re saying, as well as on-screen visuals! Give your video some variety by including graphics, text slides that highlight key points, etc.

– Include video testimonials from clients to help with trust-building and credibility.

– Make sure there is a call to action at the end of your video. Whether it’s an email sign-up, a subscription box for more content, it should be there!

Now that you know what video brochures are and how they can be used in marketing campaigns, doesn’t adding this type of video content seem like an easy way to improve your business?  Here at Ideal Content, we are one of few companies that specialize in producing video brochures and we make sure to produce high-quality brochures that are in brand with your company. Fill out this form for more information and to get a quote or you can call us at 818-848-6111.

Why The Video Brochure Has Been a Powerful Marketing Tool in Recent Years

Digital brochures are brochure-like foldouts (not made of paper, however) that display an audio/visual file on a small, portable screen inside. Used correctly, a video brochure has the potential to become one of the most powerful tools in your marketing arsenal. From the cover material to the music and logo placement, nearly every aspect of these pamphlets can be customized to fit your unique needs. Here are some reasons why this particular method of marketing has become so notable and powerful for a variety of businesses in recent years.

People Are More Likely to Notice with a Video Brochure

People are inundated with information at a faster rate than ever these days. To get your voice heard above the noise, it’s important that you find a unique, attention-grabbing way to hold your customer’s interest. One way to do that is to give them a video brochure that describes what you do and establishes your brand. You can communicate the look and sound of your brand on a simple device. No matter the industry, it’s a great way to elevate your brand and bring new eyes to your product.

And Buy

More importantly, they’ll also be more likely to purchase your product, or at least be more interested in learning more. With these marketing materials, you can easily give your customers all the information they need. Plus, they will have the ability to contact you or finalize their purchase later on if they so desire.

And Remember

By utilizing a unique and likely rarely seen approach such as a video brochure, your customers are more likely to remember you through the sheer novelty of how you express information about your business. This means that they are more likely to come back to you whenever they wish to learn more about your product or purchase it. As an added bonus, they will be more likely to talk about it to their friends or across social media.

They Can Be Easily Distributed

Video brochures are fairly portable and lightweight as far as marketing materials go. They can be easily stored and transported without being damaged or lost. And, that is usually the case with most paper pamphlets or flyers. In other words, they can cross many hands easily. They’re also relatively inexpensive to produce, meaning that you can distribute as needed.

They Can Be Displayed Anywhere

From retail locations to conference tables and office spaces, digital brochures are useful. They can both be a stationary item and a portable marketing material. Regardless of how you use it, it’s bound to make quite the impression on people – from colleagues and customers alike.

Bring Your Marketing to the Modern Era With the Video Brochure

Utilizing digital brochures for your next marketing campaign is one way to truly bring your branding to the next level. Being in a format your customers can see, touch, and hear, there are plenty of ways that you can communicate your company’s ideas and mission. Ideal Content is a leading producer of video brochures and other smart marketing materials. To see some of what we’ve created, check out our gallery. To get a quote or receive answers to your questions from an expert, please reach out at any time.

How to Launch a Unique and Effective Marketing Campaign for a Tech Company

Finding a truly unique way to create and distribute marketing materials for tech companies can seem like an arduous and fruitless task. Especially if you’ve had a few recent flops. With a bit of creative thinking and a different approach, however, you have the potential to create something truly special that revolutionizes your marketing approach. By following some of the tips below and implementing them carefully in the next marketing campaign for your tech company, you’ll find that the audience you’ve been trying to engage with has been there all along, just waiting to have something to get excited about.

Dazzle Them Visually

Your audience has more information than ever coming from all angles. To grab their attention, you need to work on a campaign that really focuses on something that they are both interested in and can’t help but look at. Of course, if you do go for a flashy campaign, you want to make sure that you back it up with substance that your audience can follow up on.

Make it Custom

Marketing materials for tech companies are all about making sure that your brand and message reach out to as many people as possible. This means that you need your campaigns to be decked out in your custom branding. From color to logos to music and even to the font, you want to make sure that everything will help your audience to be able to identify your company.

Excite People

Building hype of a new product drop or rebranding can be a very effective strategy to bring in new customers and excite existing ones. You can do this by putting exciting and well-produced videos in digital brochures. They may be passed to customers, coworkers, or potential partners.

Make it Easy to Access

Of course, no one is going to engage with your campaigns if they can’t access it. That’s why you want to make your tech company marketing as accessible as possible. Implement closed captions for your videos and allow for colorblind options on your website. Plus, try to provide large text versions of your printed or text materials.

Know What They Want

Reaching your customer base or audience is all about understanding what they truly want and need. In fact, you can do this by fielding questions and polls to them through social media and focus grouping what you’re already doing. By having insight into what your customers really respond to and want, you will be able to make your tech company marketing more engaging, effective, and human.

Create Stellar Marketing Materials for Tech Companies and More

When done correctly, launching unique and effective tech company marketing has the potential to bring your business to the next level. An exciting marketing campaign is within your reach, and just waiting for you to step a little bit outside of your comfort zone.

To learn more about the unique approach we take at Ideal Content or to get a quote on our services, feel free to contact one of our experts at any time. To see some of our past work, check out our gallery.

How To Use Video Brochures In a Marketing Campaign

Video brochures, or smart brochures, are a unique, eye-catching way to bring your marketing strategy into the 21st century. It is essentially a small folder, binder, or other format that holds a screen to play a video file. It contains all of the information that would be present in a traditional brochure, only more stylish and entertaining. While it may not seem worth the effort, a smart brochure can be the secret that elevates your marketing strategy. Utilizing a bit of insight from our experts, here are some ways that you can utilize it in your next campaign.

Plug The Gap

More traditional marketing materials, such as paper brochures or flyers, tend to not truly convey everything that you may want out of the product. Digital smart brochures can help mitigate that by bringing your product to life. You can do it through moving images, stunning color, and audio elements such as voice-overs and music. Overall, this creates a much more immersive experience that tells a lot with a little.

Be Sure to Customize It

As a business owner, you understand the importance of branding. Of course, like any other marketing materials, smart brochures can be branded and customized to create an experience that’s unique to your company. The font, music, and even texture of the brochure materials can all be changed to fit your needs.

Make Sure It’s Entertaining

While educating your audience through your marketing materials about your services or products is important, it’s also important not to make them too dry or technical (unless your industry calls for it). Making your smart brochure really pop with fun colors, effects, and other video aspects is important to getting eyes on your product and keeping them there. If you make your materials pop enough, you even have the possibility of going viral on certain areas of the internet.

Take It Places

As with traditional paper materials, you want to make sure that you get your video brochures into as many hands as possible. This can be done by taking them to industry events, putting them in retail locations, or anywhere else that you may encounter current or potential clients and customers.

Use It In Kits

Another way that you can get your materials across a variety of hands is by putting your brochures in press kits. They can make a great impression to whoever receives them. With any luck, they’ll find your materials interesting enough to pass it along to the desks of higher-ups. Or, to someone who can make a serious impact on your business, which is the ultimate goal.

Perfect Your Branding Game With Ideal Content

Getting quality materials for your marketing efforts can be intimidating at first. Especially if you’ve had issues with previous campaigns. Fortunately, there is a way to make sure that your branding game is on point and working to increase your overall engagement and sales. Ideal Content is a leading producer of smart brochures and can help you reach your marketing goals. To see some examples of our work, check out our gallery. To get a quote on our services, contact one of our experts at any time. We will be happy to address any questions or comments you may have while planning your next move.

Why Video Marketing Matters For Your Business

There are no mincing words about it. Video content is the way of the future when it comes to any kind of advertisement. Long gone are the days of handing out simple paper flyers that were likely thrown out the second someone reached the nearest trash can. However, having a striking visual presence through a digital brochure is one of the best new ways to establish yourself as a brand, creating a visual identity that leaves an impression. To start, let’s go through some reasons why unique video-based marketing is important:

Everything is Visual

Our world is full to the brim with an abundance of visual information that communicates complex ideas. Billboards, magazine covers, and yes, even video advertisements, all have to be visually interesting and attention-grabbing for an audience that’s not only fast-paced but also easily distracted.

It’s Portable

Information is always in our pockets. Unlike books or magazines, audio/visual files can be easily stored in small electronic devices, such as the phones that we constantly keep with us. The modern consumer expects nearly everything that they need to be easily available to them with the touch of a few buttons rather than having to physically flip through a paper brochure or book and read dry facts. Our video brochures in particular are designed to be lightweight and easy to pass around to colleagues or potential customers.

It Stands Out

Being able to display and pass around custom video content is one excellent way to stand out from your competition. As previously mentioned, your audience is constantly looking for exciting, new experiences, and custom video content is one way to offer them just that. Our digital brochures and other services allow you to express your brand in new, creative ways that will be able to communicate to your clients or customers exactly what your business does while getting them excited to learn more.

It’s Accessible

Putting content in an audio/visual format is a great way to allow for the largest number of people (some of whom may be blind or hard of hearing) to access your branding and message. Providing captions, allowing for brightness on the screen to be adjusted, and audio narrating what’s going on in your video brochure are all great ways for you to give some accessibility to your advertisement.

You Can be Creative

The sheer amount of creative options you have with a digital brochure can be somewhat overwhelming at times. Your video’s color scheme, actors, props, editing, setting, and even music all go a long way to communicating who you are and what you do. Plus, you are able to completely customize your video brochure from the material it’s made of to the format it’s presented in and right down to the font that’s used for any text.

Perfect Your Branding Game With a Digital Brochure

Putting out advertising and branding materials isn’t just about parroting basic information that anyone can get about your company through a Google search. Your branding deserves a unique, unprecedented approach that your customers will be surprised and delighted by. Every step of the way, our team at Ideal Content will work tirelessly to provide you with quality content that you and your customers alike will love, regardless of your industry. To learn more about our video brochures, check out our gallery, or contact us to connect with one of our experts.

The Video Box Is Revolutionizing The Way We Promote Products

Marketing tools and techniques are always changing. Implementing the newest gadgets and toys, when done without consideration or care, can feel like a waste of time, leaving your company behind. New, helpful tools have the potential to be downright revolutionary, especially when certain elements of them have been proven to work. Enter the LCD video box. This device is a simple, tried and true concept (providing branding and company information in an easy-to-use package) modernized to fit a faster-paced audience that absorbs and retains audiovisual information more easily than traditional written information.

Eye-Catching

We’ve all had similar convention booth horror stories. You try to pass out as many marketing materials as you can, only to find out that your audience has a million pamphlets, buttons, and key chains similar to yours. You start to see familiar flyers in trash cans, and people who you want to make a good impression with are shuffling your materials to the bottom of their pile of papers they got that day.

Staying competitive in business is about keeping up with what’s current and standing out from the crowd. One huge advantage with video pamphlets is that they provide a unique, novel experience with an eye-catching presentation that’s completely customizable to your brand and style. More people will be willing to actually investigate what’s inside the packaging and listen to what you have to say. They will also be more likely to pass on your marketing materials and talk about your product to people in their social or business circle that make important decisions. The fact that our LCD video boxes and brochures are so portable also assist in their ease of distribution. They’re easy to hand out at events, to mail to potential customers, or to give as gifts to influential people.

Reach More People Than Ever

Being eye-catching, novel, and portable aren’t the only reasons that video boxes and brochures might be a hit at your next meeting or event. They happen to be extremely easy to use, and accessible for a wide audience. Because of the relative lack of technical features (no sign on information or wifi access needed), they can be operated by a wide variety of people, not just technically savvy ones.

Our materials work through the audiovisual medium, meaning people with various disabilities (such as being vision-impared, deaf or hard of hearing, or not having the strength to turn multiple pages) can access your branding. Of course, this also provides a certain level of convenience that your general audience will greatly appreciate. Remember, the name of the game is bringing as many eyes to your branding for as long as possible, and these devices are one way to do just that.

See What LCD Video Box can do for Your Marketing

If you’re ready to make a change to improve your company’s branding, our experts here at Ideal Content can help. We value consistency and communication in everything we do and will assist you through every aspect of the project. If you need any help with creative decisions or knowing what customizations will work best for you, our team will be happy to guide you. To receive a free quote, contact us at any time. We pride ourselves in being responsive, detailed, and thorough with every client, no matter the size or industry.

Video Boxes Can Give Your Tech Company a Further Advantage

As a tech company, you are looking for a special way to stand out from the crowd with your company marketing. Unfortunately, it can often seem like more traditional methodologies, such as flyers and billboards, aren’t quite working. The world is changing, and so should you. That’s where video box mailers come in. These devices are small boxes that contain branding relevant to your company and a video that can detail everything that you would normally put in a more traditional pamphlet. To give you an idea on what these devices can do for you, here are some ways that video pamphlets and video box mailers can help your tech company gain a more competitive edge.

Video Boxes Will Make You Stand Out

Company marketing is everywhere these days. You can hardly go to a hotel without having a paper pamphlet shoved in your face or ride public transport without seeing a poster ad. No matter your industry, your audience has more advertising and information available than ever before. To compete, you are going to have to find a way to stand out from the crowd. With a unique, novel video box mailer, your company can do just that.

It’s Cost-Effective

While you may look at video pamphlets and assume that they’re out of your budget, the truth is that they are surprisingly inexpensive. Especially if you order them in bulk. There is relatively little space that needs to be printed on and produced. Also, the device itself doesn’t need wifi or any sort of unnecessary extra gadgets that would increase the cost.

It’s Customizable

Regardless of the route you choose for your company marketing, you want to be able to customize it to fit your company and brand. With video box mailers and pamphlets, you are able to fully customize everything from the logos and color of the device itself to the audio/visual contents of the tool. Regardless of where you take it, people are sure to recognize it as something distinctly “you”.

Video Boxes Are Techy

As a tech company, you want to make sure that your branding and company marketing shows that you utilize and enjoy technology yourselves. Video pamphlets happen to be the perfect way to do that. By using flashy tech in your marketing, you establish your brand as one that is capable of pushing out a quality technical product.

It’s Portable

One of the biggest benefits of traditional pamphlets is their sheer portability. You can take them anywhere from a physical store to an industry convention and are capable of fitting a lot in a relatively small space. The same goes for video pamphlets and video box mailers. They’re easy to transport to events or mail to potential customers. But unlike paper pamphlets that are often ignored and immediately tossed out, a video brochure or box will allow your company marketing material to demand attention.

Bring Your Company Marketing Into the 21st Century With Ideal Content

If you’re ready to make a change to improve your company’s branding, our experts are here to help. Certainly, we value consistency and communication in everything we do and will assist you through every aspect of the project. So, if you need any help in creative decisions or knowing what customizations will work best for you, our team will be happy to oblige. In order to receive a free quote, contact us at any time. We pride ourselves in being responsive, detailed, and thorough with every client, no matter the size or industry. Feel free to browse our website to learn more.